ClickDimensions, Dynamics 365 Marketing

ClickDimensions vs Dynamics 365 Marketing


For a long time ClickDimensions has been the natural option when looking to connect your marketing department with your sales team (as you should!) in the world of Microsoft. Founded in 2010, ClickDimensions has a sole focus on the CRM system from Microsoft (no matter what name it has at the time), this makes it build for Microsoft Dynamics.

Microsoft Marketing history

Microsoft launched a Marketing solution – Microsoft Dynamics Marketing (MDM), after acquiring MarketingPilot in 2012. I tried the system and was even at a three day training event to learn it, the training was good, however the system was not.

Dynamics 365 Marketing

With the release of Dynamics 365 Marketing I was sceptical and wanted to wait to see if it was going down the same road as the old MDM. Since the fall release 2019 I talked with several people that was telling me Dynamics 365 Marketing is now a true competitor for ClickDimensions. What better time than now to set the two systems up against each other and see what the differences are.

I’ve found a list of topics I would like to compare the two systems on, if you have any other topics you’d like me to go through, please let me know and I’ll add it to the list.

  1. Email editor (Part 1)
  2. Reusable Content Blocks
  3. Landing page
  4. Event
  5. Automation
  6. Web forms
  7. Surveys
  8. Templates
  9. Web tracking
  10. Lead scoring
  11. Landing pages
  12. Statistics
  13. Omni channel marketing
  14. Social media
  15. Customer Insight integration
  16. Segmentation
  17. Marketing calendar
  18. Integrations with Dynamics 365 first party applications
  19. Personalization
  20. AI features
  21. UI
  22. Data storage
  23. On premise (I know, I know)
  24. Updating the system
  25. Show me the money
  26. Mayor difference
  27. Other

6 thoughts on “ClickDimensions vs Dynamics 365 Marketing”

  1. That sounds interesting.
    What I would like to see added is the Customer Journey feature incorporated into Dynamics 365 Marketing Automation, and compare how one can do something similar with ClickDimensions.
    Another more technical aspect, is the API Call limitations per 24 hours that has been imposed on users. As far as I know, ClickDimensions need to use a licensed user context and cannot use a non-interactive-user, which means that they can’t utilize the 100k API calls / 24 hours that the non-interactive-user can share. How does that work for Dynamics 365 Marketing, and are you getting extra API call with the marketing module.
    Looking forward to a comparison.
    Thanks in advance!

    Liked by 1 person

  2. Any updates on this interesting topic? 🙂 I speak to both parties from time to time and both say the other is an inferior product (only in face to face conversations)


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